It's the playbooks that are kinda broken in the age of AI. All the plays work. Outbound still works. Webinar still works. Podcast still work. Events still work. It's just the playbooks are broken because growth is decelerated so much that nothing seems to work.

It's the playbooks that are kinda broken in the age of AI. All the plays work. Outbound still works. Webinar still works. Podcast still work. Okay? Events still work. All this stuff works. All this stuff works. Why is Eleven Labs out doing a roadshow? Right? It works. Why Why why do they go on Lenny's podcast? It works. So the plays all work. It's just the playbooks are broken because at at for folks that aren't in the age of AI, growth is decelerated so much that nothing seems to work. Okay? It's working. It just works so much worse than 2021, but the place still work. They just they don't have enough ROI. There's not enough budget for old school SAS from 2021.