TikTok killed follower counts and changed social media distribution forever
“That has changed with TikTok coming into play and now most algorithm, if not all algorithms, in all social platforms are based on interests graph,”
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focus for me more than ads. So organic distribution, which oftentimes means social media, has changed drastically before as we know, or at least I would say maybe most of you would know, social media was an interest not an interest graph, a social graph based on, you know, who you follow, followers counted, and that's how your content was distributed distributed mostly. So who you follow mattered. That has changed with TikTok coming into play and now most algorithm, if not all algorithms, in all social platforms are based on interests graph,
About this clip
The speaker explains how social media distribution has fundamentally shifted from being based on who you follow (social graph) to what you're interested in (interest graph). This change was primarily driven by TikTok's algorithm, and now most social platforms have adopted interest-based content distribution over traditional follower-based systems.
Why this clip
This clip captures a significant structural shift in how social media platforms operate that impacts every business relying on organic distribution.
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This startup runs 25 TikTok accounts to scale viral content
9:19 - 37s · tactical advice
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