But something changed about, I would say, a year ago. I don't know what it was, to be honest. Like, it's not like one tweet that I've seen or one product. I feel it was, you know, combining many many data points. But I think it was a collective understanding that things are changing and things are changing forever.

But we didn't get it, to be honest. Like, I think most of us didn't get it. Maybe some of us got it. And, you know, initially, also the investors, they didn't know what it means. And we heard from investors, you know, it's cool. There's hype around it, but we don't know. But something changed about, I would say, a year ago. I don't know what it was, to be honest. Like, it's not like one tweet that I've seen or one product. I feel it was, you know, combining many many data points. But I think it was a collective understanding that things are changing and things are changing forever.