Before you write a line of code or raise a dollar of venture capital, go talk to customers. AJ spent six months talking to customers before we wrote a line of code or raised a dollar of venture capital, and that allowed us to really point at a problem that was relevant, point at a problem that wasn't solved.
“Like, just go talk to people to understand what their pains are, what's going on in their world that you can help on.”
one of the things that AJ was absolutely spectacular about, and this is sort of great advice generally for finding product market fit, is before you write a line of code or raise a dollar of venture capital, go talk to customers. Like, just go talk to people to understand what their pains are, what's going on in their world that you can help on. AJ spent six months talking to customers before we wrote a line of code or raised a dollar of venture capital, and that allowed us to really
Why this clip
This is a perfect actionable framework that directly contradicts the common startup approach of building first, asking later. The specific timeframe (6 months) and clear process makes it immediately implementable advice.
What they said next
Founders have this magic pixie dust. They can get meetings that regular salespeople can't get. They could say things in meetings that regular salespeople can't say. It's totally, totally not repeatable. That's sort of this big transition from founder led selling to a repeatable sales playbook.
17:56 - 35s · Business Mechanics
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