There's gonna be two kinds of problems. Maybe the ones that are so big, they don't show up that often, but they're massive. And then the ones that just showed up in the last thirty minutes. Those are usually the things you wanna go after because people already know that these are big problems.
“you know, the the kind of standard mode of operation is if I ask you what your big problems are, you need to have there's gonna be two kinds.”
you know, the the kind of standard mode of operation is if I ask you what your big problems are, you need to have there's gonna be two kinds. Maybe the ones that are so big, they don't show up that often, but they're massive. And then the ones that just showed up, like, you know, in the last thirty minutes or something like that. Right? Like, they're very recurrent. And those are usually the things you wanna go after because people already know that these are big problems. Maybe they're, like you said, already searching about them, all these sort of things. And the challenge is when you have to say to them, hey. Is this a problem? And only then are they like, oh, right. That thing. Yes. It's a problem.
Why this clip
Clear, actionable framework for problem identification that entrepreneurs can immediately apply. The dichotomy between 'massive but rare' vs 'frequent and recent' problems provides a mental model that's both memorable and practical for startup founders.
What they said next
Do their eyes light up and they kinda say, oh my god. I didn't even think about this, but now you show me this. It's like, I have to have this, or is it like, oh, yeah. That's kinda cool. There's so many other things going on.
20:46 - 24s · Practical Framework
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