Our perspective was like, look. If we can nail outbound and we can do that in a scaled way, in a way where the unit economics are positive on that, that's the harder thing to do. When we layer on inbound here, the CAC is gonna go down.
“We used to talk about this, you know, when we fundraise as well.”
Our perspective actually and this was explicit. We used to talk about this, you know, when we fundraise as well. Like, our perspective was like, look. If we can nail outbound and we can do that in a scaled way, in a way where the unit economics are positive on that, that's the harder thing to do. Right? Like and so when we layer on inbound here, you know, the CAC is gonna go down. The CAC for inbound is gonna be lower for us. And so, like, we really wanted to, like, prove
Why this clip
Contrarian business strategy that challenges the conventional wisdom of focusing on inbound first. Provides a clear framework with specific reasoning about unit economics and CAC that sales/marketing professionals will find immediately applicable.
What they said next
There's gonna be two kinds of problems. Maybe the ones that are so big, they don't show up that often, but they're massive. And then the ones that just showed up in the last thirty minutes. Those are usually the things you wanna go after because people already know that these are big problems.
16:42 - 31s · Practical Framework
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