It's much more helpful to think about the investor conversation as an emotional journey for that investor. What do I want them to feel first, second, third, last? Any great story is never just one note - there are ups and downs, highs and lows, moments of doubt.

But it's much more helpful to think about the investor conversation as an emotional journey for that investor. What do I want them to feel first, second, third, last? Right? And maybe it's not and and the thing about emotion is or any great story is that it's never just one note. It's never empowerment. Empowerment. Yes. Good. There are ups and downs. Right? So there are highs and there are lows, and there's moments of doubt, and there's, oh, what are the risks? And there's a little bit of fear that makes us and so varying it and making it an emotional roller coaster. What would be the first emotion? Maybe it's just, gosh, how many pitches does this investor listen to?