And we're saying, well, we think you're wrong. Like, it was sort of a a process of all of those things with with Super Awesome that it was like realizing, one, that was the gap. Two, that it was actually more than a gap. It was gonna become a or it could become a category, you know, in terms of that kid tech space.

like, resource allocators into what the future looks like, they're all saying absolutely not.

12:36 / 12:59

like, resource allocators into what the future looks like, they're all saying absolutely not. And we're saying, well, we think you're wrong. Like, it was sort of a a process of all of those things with with Super Awesome that it was like realizing, one, that was the gap. Two, that it was actually more than a gap. It was gonna become a or it could become a category, you know, in terms of that kid tech space.

Why this clip

Classic contrarian positioning ('we think you're wrong') combined with framework for identifying category creation opportunities. Shows the progression from gap to category creation.

12:36 - 12:5923sBusiness Mechanics

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