Why AI companies avoided making AI ads during the Super Bowl

defensive. But but yes. But pay attention. The fact that the AI companies did not make AI ads in a world where we all know that you could make a great AI video right now. I mean, McDonald's got murdered a couple months ago if you follow Adland. They made an ad. Burger King, like, mocked it and, like, stole the per like, it went poorly. And so I think that made everyone say, oh, we're definitely not doing that for a year or two, but it will happen. The stigma will go away and, my company will have to adjust and every company will have to adjust. What's the number one thing CMOs aren't thinking about today that they need to be thinking about to be successful three, six, nine months from now? I would say they probably have thought about it, but they're not serious enough about it. There's two.