Discover/Invisible Ink/Ep 79 - How to Price, Negotiate, and Cap...

You do not need perfection. Other customers have told me it's in five to 10. Is that the same with yield?

Invisible Ink · Ep 79 - How to Price, Negotiate, and Capture Value With...

“And sometimes they will at least tell you the ballpark, and you can dig in and get closer and closer.”

8:17 / 8:39

And sometimes they will at least tell you the ballpark, and you can dig in and get closer and closer. And then the next customer you're talking to, you're even tighter. Other customers have told me it's in five to 10. Is that the same with yield? Little more, little less, and you can begin to to get in a ballpark. You do not need perfection.

Why this clip

Permission-giving statement ('you do not need perfection') plus a specific technique for using customer data to validate ranges. Reduces founder anxiety about precision.

8:17 - 8:3922sPractical Framework

Share

LinkedInX

More from this episode

Invisible Ink

Practical Framework

So if you look, why do they not have those big three c's, confidence, courage, conviction? I think it usually comes down to they do not have the skills, and they don't have the willingness to walk away from volume.

The 'three C's' framework is instantly memorable and actionable. This addresses a universal founder pain point with a clear diagnostic tool that's quotable and shareable.

2:19 - 2:3415s

Invisible Ink

Business Mechanics

Just go in knowing that probably 90% of the time, they tell you your price is too high. It's not the case. It is not your price.

Specific statistic (90%) combined with counterintuitive insight that price objections aren't actually about price. Empowers founders with insider knowledge about buyer psychology.

35:02 - 35:2321s

From the blog

FrameworkOriginal Research

The 5 Clip Archetypes for VC Podcasts

10 min read

Want clips like this for your podcast?

We find your top 5-8 clips, write the hooks, and deliver ready-to-post content. First 2 episodes are free.

Get 2 Episodes Clipped Free