Just go in knowing that probably 90% of the time, they tell you your price is too high. It's not the case. It is not your price.

So first of all, just go in knowing that probably 90% of the time, they tell you your price is too high.

35:02 / 35:23

Yeah. So first of all, just go in knowing that probably 90% of the time, they tell you your price is too high. It's not the case. It is not your price. It is one of two things. One, you could have maybe not communicated your value story well enough so it feels unfair because you didn't communicate, and we solve that with communications.

Why this clip

Specific statistic (90%) combined with counterintuitive insight that price objections aren't actually about price. Empowers founders with insider knowledge about buyer psychology.

35:02 - 35:2321sBusiness Mechanics

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