How job insecurity accidentally created Europe's best startup ecosystem

And that coincided with a lot of information about the startup culture, what it meant to fund and create a startup.

20:10 / 20:43

the jobs for life that people were used to were just not there anymore. And that coincided with a lot of information about the startup culture, what it meant to fund and create a startup. We coincided also with some incentives from the state. So all of a sudden, you had this huge wave of young, talented people choosing entrepreneurship as as a valid career, which was not the case before. And, of course, many of them failed. Many of them tried second time, third time. And now it it's it's become pretty much a well rounded type of of ecosystem. I wouldn't call it

About this clip

Pedro Ribeiro Santos explains how the collapse of traditional 'jobs for life' in Iberia, combined with startup culture awareness and state incentives, drove talented young people toward entrepreneurship as a viable career path. He describes how multiple failures and attempts by founders eventually built a well-rounded startup ecosystem where entrepreneurship became normalized.

Why this clip

This clip reveals the surprising societal shifts that transformed an entire region's approach to entrepreneurship and career choices.

20:10 - 20:4333smarket insight

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How Portugal's tech scene exploded from zero after the 2009 crisis

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