People ask me these days, like, what company they should start with, and my answer always is, like, just pick up this simple straightforward problem and solve it.

And people ask me these days, like, what what the company they should start with, and it's like, what's the problem to solve? And my answer always is, like, just pick up this simple straightforward problem and solve it. Because sometimes we are trying to find, like, some complex problem or, like, niche problem. But in in general, like, there are so many problems in the world that we can solve. And, like, I I was running creative agency back in the day, and we had distributed clients across different applications.