Anything above 3% per month cancellation is terrible. And people are like, 'oh no, it's okay. Five is fine. Seven, six.' There's a different metric I like to use because cancellations grow faster than marketing.

Seven, six, everyone's yapping about what they and it's very abstract.

13:48 / 14:22

you you say thing I say things like, you know, anything above 3% per month cancellation is is is terrible. And people are like, oh, no. It's okay. Five is fine. Seven, six, everyone's yapping about what they and it's very abstract. Like, who who is four much worse than five? Like, I don't know. And I heard someone else and blah blah blah. So it's very, I don't know, like like, generic and rough. So there's a different metric that I like to use, which is, which which, which keys off of this idea that I think, again, people, don't appreciate, which is cancellations grow faster than marketing.

Why this clip

Direct challenge to accepted wisdom with specific numbers. The contrarian framing ('people say X is fine, but...') combined with a teaser for a better approach creates strong engagement potential.

13:48 - 14:2234sBold/Contrarian

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What they said next

Who does not want to change some copy on their website and double their growth and triple their price? When you say 'is pricing correct,' it's not what is the number - it's is the market we are going after correct?

47:49 - 42s · Business Mechanics

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