Discover/Weekly

This Week in VC Podcasts

May 12 – May 18, 2025

6 top clips from 1 episode across 1 show

Clip of the week

Riding Unicorns· Raffi SalamaBusiness Mechanics

Most people who work in marketing are not marketing experts and certainly not expert in all marketing fields, and so they need specialist support. They rarely get headcount approved. They don't wanna do traditional agency approaches.

4:35 / 4:52

realized that most people who work in marketing are not marketing experts and certainly not expert in all marketing fields, and so they need specialist support. They rarely get headcount approved. They don't wanna do traditional agency approaches, so passion fruit is a less expensive and more flexible options. But

4:35 - 4:5217sRead the episode →

Top clips

Riding Unicorns · Raffi Salama

CEO warns: AI is killing low-skill jobs, here's how to survive

Raffi Salama argues that the job market is polarizing into two camps: high-value specialists who are irreplaceable, and AI systems. He warns that low-cost, routine workers are being displaced because AI can perform their tasks more cheaply and efficiently.

30:32 - 30:5018s

ai-displacement future-of-work job-market

Riding Unicorns · Raffi Salama

personal lesson

Why equity doesn't pay your electricity bill as a young founder

Raffi Salama discusses the harsh reality facing young entrepreneurs who have equity in potentially valuable companies but struggle to cover basic living expenses like rising utility bills. He highlights how this creates a catch-22 where founders can't focus on building their companies because they're stuck dealing with immediate financial pressures.

29:03 - 29:2320s

founder-struggles equity-vs-cash cost-of-living

Riding Unicorns · Raffi Salama

contrarian take

Every business does marketing whether they admit it or not

Raffi Salama argues that claiming to spend 'nothing on marketing' is misleading - while you might not pay for ads, you're still doing marketing through website copy, design, and customer flows. He makes the case that every business must engage in marketing activities regardless of their advertising spend.

21:08 - 21:3224s

organic-marketing marketing-philosophy business-fundamentals

Riding Unicorns · Raffi Salama

One of the ways I would call it is just like graveyard zone of they have a product, but they just don't know how to get it out there. It often happens around the seed stage where the idea and the early product will get you funding, but the reality is that you don't know how to repeatedly get it in front of people.

The 'graveyard zone' metaphor is vivid and memorable. Identifies a specific, common failure point at seed stage that many founders will recognize, making it highly shareable among startup audiences.

24:10 - 24:3323s

Riding Unicorns · Raffi Salama

Why distribution is now harder than ever despite AI making content cheaper

Raffi Salama argues that while AI has dramatically reduced the cost of creating content across all formats, this has actually made distribution and marketing the critical bottleneck for companies. He traces this shift to 2022 when traditional social media models began breaking down, forcing brands to adopt more sophisticated, creator-led strategies.

19:26 - 20:0842s

content-creation distribution-strategy generative-ai

Riding Unicorns(6)

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