The firm with a 1-in-6 unicorn investment rate. Staffan Helgesson, General Partner @ Creandum

Riding UnicornsStaffan HelgessonApr 9, 202547 min

Staffan Helgesson from Creandum breaks down how his firm achieved an extraordinary 1-in-6 unicorn investment rate by obsessively focusing on the top 1% of deals and maintaining what he calls an "underdog mentality." He reveals the three critical pillars that separate successful VCs from the rest: gaining access to the best deals, analyzing them correctly, and actually winning the competitive investments—while drawing fascinating parallels between startup fundraising stages and VC firm development.

Key takeaways

  • Every venture firm needs one big hit to break into the virtuous circle where success breeds access to better deals and more momentum.
  • VC firms evolve like startups: early stages require selling vision and potential, but later success depends purely on demonstrable track record and metrics.
  • Focus obsessively on the top 1% of deals rather than spreading efforts across mediocre opportunities—the hit rate difference is what creates exceptional returns.

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