Simone Maini, CEO @ Elliptic, on Leading Through Crypto Winters and Building Elliptic into a Blockchain Analytics Leader

Riding UnicornsSimone MainiAug 6, 202536 min

Simone Maini, CEO of Elliptic, breaks down the tactical realities of building a blockchain analytics company through crypto's volatile cycles. He makes a compelling case that overcommunicating during crises builds stronger teams than protective silence, and shares his framework for balancing scaling proven products while maintaining an experimentation culture that drives 20% of resources toward finding new product-market fit.

Key takeaways

  • Overcommunicate especially during bad times because transparency builds trust faster than protecting teams from difficult realities.
  • Structure your company so 80% focuses on scaling existing product-market fit while 20% experiments to find new opportunities.
  • Create psychological safety by making curiosity and failure core company values, where the only real failure is not trying.
  • First-time CEOs waste board meetings by staying in sales mode instead of surfacing problems and asking for help.
  • Build experimentation culture by celebrating attempts rather than just outcomes, making teams feel safe to take calculated risks.

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