A Conversation with Barbara Iyayi, CEO and Founding Partner at Unicorn Growth Capital | Lateral Capital l Element, Inc.| Atlas Mara | JP Morgan | Harvard Business School

Women in VCAug 15, 202420 min

Barbara Iyayi brings a compelling thesis to Web3 investing: traditional financial services are inevitably moving on-chain, creating massive opportunities for early movers. Drawing from her experience building investment strategies across Africa, the US, and Dubai, she argues that blockchain infrastructure will fundamentally reshape how we handle mortgages, payments, and asset tokenization.

Key takeaways

  • Traditional financial services like mortgages and lending are transitioning to blockchain infrastructure, creating first-mover advantages for Web3 investors.
  • International investment experience across emerging markets provides crucial perspective for identifying Web3 opportunities that others miss.
  • Tokenized assets represent a fundamental shift in how financial products will be structured and delivered to consumers.

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