Ep 87 - Selling Into US Healthcare: A Practical Guide for Startups, With Dr. Krista A. Bragg
Dr. Krista Bragg cuts through the AI hype to deliver hard truths about selling to U.S. healthcare systems. Her core argument: hospital executives couldn't care less about your machine learning algorithm—they're drowning in operational problems and need solutions that work, not technology demos.
Key takeaways
- •Hospital leaders prioritize problem-solving capabilities over AI buzzwords when evaluating vendor solutions.
- •Healthcare buyers focus on operational outcomes rather than technical sophistication during purchasing decisions.
- •Startups should lead with pain point resolution, not technology features, when pitching to health systems.
- •Financial pressures and workforce shortages drive healthcare purchasing decisions more than innovation trends.
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