Ep 81- How to Ace Due Diligence: Insights From a Top Angel Investor, With Tony Shipley

Invisible InkTony ShipleyOct 19, 20251h 9min

Tony Shipley, a seasoned angel investor and former enterprise software executive, breaks down the critical elements investors evaluate during due diligence. Drawing from his experience scaling a 400-person company with global reach, Shipley offers practical insights into what separates fundable startups from the rest and how entrepreneurs can position themselves for investment success.

Key takeaways

  • Diversify your go-to-market strategy early—successful scaling requires multiple sales channels including direct sales, OEMs, and distributors to reach global markets effectively.
  • Build distribution infrastructure before you need it—companies serving 100+ countries can't rely solely on direct sales and must strategically partner with local channels.
  • Structure your sales organization around market realities, not idealistic preferences—enterprise software companies need different channel strategies than consumer products.

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