Etiquette is a skill for how to show up in a room with a low heart rate. When technology is no longer some cute sideshow but a major deal, you need to understand how to meet people where they're at and build trust.

You know, this and and when technology is no longer some cute sideshow, but it's, like, a major deal. Like, people are worried about losing their jobs. Like, understand how to meet people where they're at, build trust, you know, mirror kind of expected behaviors. These are all, like, tools. Right? So that's the deep truth. The shallow truth is it's kind of funny to teach Silicon Valley people etiquette. Right? Like, the whole narrative for so long has been none of this matters. Just focus on your product. Saying, well, actually, it does matter.