Yeah. What we look for is, what's the founders' unique edge in what they're building? Industry experience for us is absolutely paramount. We ultimately want to know what does this founder know about their market that the rest of the world just doesn't understand. And it's that specific knowledge that we think is going to make their approach super sticky. They're going to be really, really compelling to customers that are going to get out there way faster than everybody else. Joe Carlasare (zero fifty seven:thirty seven): Brilliant.

So how does that help you when now that you're looking at founders, what does that do as far as creating a shortlist or how much weight do you put on what you discover

from this? Joe Kutner