So that's, to me, like, if you get it right, you can pull yourself out of these typical comparisons of competition or winning. So this is a long kind of circuitous answer to your question. But, ultimately, yes, I think it's harder for seed firms to win if they've now got into the stage of they're competing with a known asset, so they should play a different game. They should play the game of competing with themselves.

Yeah. Something that we have thought about a lot, and I go back and forth a little bit on this. But