The two metrics that actually matter when pitching investors
“So I would say for us, the the key figures when talking about growth over the past two to three years were always, revenue and gross margin, full stop.”
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revenue, which makes total sense, but it can can be complicated. Like, if you talk to any investor and you just, show revenue and it's going in any direction that is not up, that person will most likely not be, very excited about this. So I would say for us, the the key figures when talking about growth over the past two to three years were always, revenue and gross margin, full stop.
Yeah. And how do you balance gross I think gross margin is is such
About this clip
Paul Becker explains why revenue and gross margin are the only two metrics that matter when talking to investors about growth. He emphasizes that investors get nervous about any revenue trend that isn't consistently upward, making these core financial metrics critical for fundraising conversations.
Why this clip
Provides specific, actionable guidance on which metrics founders should focus on when communicating with investors.
What they said next
How investor priorities did a complete 180 for fintech companies
21:40 - 34s · market insight
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