I haven't heard of a more naturally viral product. Because you gotta bring it to your meeting. It's visible in the meeting. You're gonna have to explain why it's there.

Where does top of funnel come from? Top of the funnel, basically, always just came from users bringing it into their meetings and telling other people, like, hey. Do you mind? That's the only thing I gotta say about when I started this company. It's like, I haven't heard of a more naturally viral product. Because you gotta bring it to your meeting. It's visible in the meeting. You're gonna have to explain why it's there. And, you know, oh, it takes notes for me or it gives me a transcript. Oh, do you want this or da da da da. And so we just saw in the data a lot of what we call kind of indirect referrals. It wasn't someone sending a referral, like, after the meeting. It was just, oh, so and so meets with us, meets with a valid user, and then they sign up later on that day. And so that was kinda cool. And that was kind of the thesis. Like, we built a really killer single player experience. We give it away for free, and that was really key. We didn't try to charge anything for it. We wanna give away for free because when you get something away for free, we I saw this at UserVoice.