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Sometimes you have to tell clients their product is psychologically unsellable

Riding Unicorns · Marketing Icon: Rory Sutherland (audio only)

“And the way I describe it is we're psychological detectives.”

3:40 / 3:57

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And the way I describe it is we're psychological detectives. If someone comes to us with a problem, we will say to them, maybe, you know, sometimes we're we hope in a situation at the moment like this, which is, I'm sorry, mate, but psychologically, there's just no way you can sell what you're trying to sell.

About this clip

Marketing expert Rory Sutherland explains how his team acts as 'psychological detectives' when clients bring them problems. He reveals that sometimes the harsh truth is that what a client is trying to sell simply cannot work from a psychological perspective, no matter how good the marketing.

Why this clip

This clip captures a brutally honest perspective on marketing consulting that challenges the assumption that any product can be successfully marketed.

3:40 - 3:5717scontrarian take

psychological-marketing client-consulting product-viability

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