You're not gonna sell something they don't want. So understand who are the folks that are a likely buyer of your strategy? Try to establish a relationship early. Coming to someone where you're saying, hey, I'm gonna wrap it up. My fundraise is gonna close in the next month. Would you like to invest? That doesn't work.
“And then once you've identified that subset of folks that that will invest in the type of of strategy you're raising, try to establish a a relationship early.”
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you're not gonna sell something they don't want. So understand what do they who are the folks that are a likely buyer of your strategy? And then once you've identified that subset of folks that that will invest in the type of of strategy you're raising, try to establish a a relationship early. There are there's a lot of investment opportunities out there. So coming to someone where you're saying, hey. I'm gonna wrap it up. My fundraise is gonna close in the next month. Would you like to invest? That doesn't work. So trying to do it earlier and off cycle so you can start to build a rapport, a relationship. People have time to to understand
Why this clip
Practical fundraising advice with a specific anti-pattern example. The conversational tone and clear do/don't framework makes it actionable for fund managers.
What they said next
We'll work with the institution to understand risk appetite, return objectives, liquidity needs, codify that with an investment committee and investment policy statement, and then we're off and running and we're responsible for deploying the capital and managing it day in and day out across every single asset class.
4:14 - 18s · Business Mechanics
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