When asked a hard question, you say, that was debated in our investment committee. Let me walk you through how we thought about it. That sentence shifts you from fundraiser to operator, and they love investing in operators.
“You see, I was fortunate enough to learn at the feet of someone who built a deca billion dollar real estate fund.”
And the pro move here, when asked a hard question, you say, that was debated in our investment committee. Let me walk you through how we thought about it. You see, I was fortunate enough to learn at the feet of someone who built a deca billion dollar real estate fund. And that was one of his ways of actually selling people is he would bring them in, and they could be an observer on the investment committee. And he knew that when big investors could see how they made decisions and how they debated and went through it in a healthy way, they knew that everything was scrutinized. So you can use your investment committee and your decision in voting. You can use that as a competitive advantage if you do it right. See, that sentence shifts you from fundraiser to operator, and they love investing in operators.
Why this clip
This provides a specific, actionable script that fund managers can use immediately. The transformation from 'fundraiser to operator' is a powerful reframe that institutional investors will find valuable and memorable.
What they said next
If something goes wrong, those investors do not call the fund manager. They call lawyers. They call regulators. They cause delays. And delays are death at institutional scale investing.
2:53 - 21s · Consequences
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