What did Stripe start off with? Accepting payments. That's all they did. You couldn't do any of the fraud. You couldn't do any of the checkout. You couldn't launch your own business through them. They literally did one thing and they did it better than anyone else in the market, and then they've gone adjacently out.

off of something that shouldn't be incredibly large Yeah. Or it's very hard to do. And they've done it with the simple messaging. Now they're like, it's a challenge of, like, what do you say Google is? Right? Google is this huge thing, but what did they start with? They started with just the most optimized best search on the planet, and it was that simple, and that was it. Right? What did Stripe start off with? Accepting payments. That's all they did. That's all you could do with them is just do payments. You couldn't do any of the fraud. You couldn't do any of the checkout. You couldn't launch your own business through them. You couldn't I mean, the whole sort of value add that they're doing on the other side of it, but they literally did one thing and they did it better than anyone else in the market, and then they've gone adjacently out. And I think that's one of the hardest things to do, especially in the b to b space, where it's incredibly technical below it, where you get these super nerds that wanna tell you everything about it. But I'm like, does the end buyer care? They just wanna make sure that they get more checkouts.