They don't care what the plumbing is. They just wanna know when they turn on the faucet, the water comes out, and it goes down the drain, and that's the end of the conversation.
“They get more people buying stuff on their platform.”
Find this show
They get more people buying stuff on their platform. That's all they care about. They don't care what the plumbing is. They just wanna know when they turn on the faucet, the water comes out, and it goes down the drain, and that's the end of the conversation. We just need to do a little bit of translation perfectly. Faucet is tap in many countries.
Why this clip
Perfect metaphor for B2B product philosophy. The plumbing/faucet analogy is highly quotable and explains why customers don't care about technical complexity - they just want results.
What they said next
What did Stripe start off with? Accepting payments. That's all they did. You couldn't do any of the fraud. You couldn't do any of the checkout. You couldn't launch your own business through them. They literally did one thing and they did it better than anyone else in the market, and then they've gone adjacently out.
20:54 - 55s · Business Mechanics
More from this episode
From the blog
Want clips like this for your podcast?
We find your top 5-8 clips, write the hooks, and deliver ready-to-post content. First 2 episodes are free.
Get 2 Episodes Clipped Free