You have the champions wearing the matrix hoodies when you're pitching a customer in the background. And it's like, okay. This one is a win deal.
“Also, we've been always getting a lot of inbound because the matrix open source project, all the techies of the world have known about it, are interested by it.”
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So we we had to build it this way, looking at what would be the next audience who would be interested by it and, how are we building and going out of it. Also, we've been always getting a lot of inbound because the matrix open source project, all the techies of the world have known about it, are interested by it. And then they take it and apply it to their own use cases. They bring it into their companies. So it's a very bottom up approach where you have the champions wearing the matrix hoodies when you're pitching a customer in the background. And it's like, okay. This one is a win deal.
Why this clip
Vivid, specific example of bottom-up sales strategy in action. The visual of 'matrix hoodies' makes it memorable and quotable. Shows how open source creates natural product champions inside enterprises.
What they said next
Until then, we were 30 people and two people who were not working on the dev, the finance controller, and me. Even the designer was doing a bit of coding.
17:28 - 18s · Origin Story
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