We had every sales channel. We had direct sales. We had OEM distributors. We had channel distributors. We sold into 100 countries around the globe. So we couldn't have direct sales in all these countries. We were a 400 person company. So we had to think about how do we go to market?
“So the enterprise software business that I ran, we ran we had every sales channel.”
Well, again, it depends. It depends on the kind of business. So the enterprise software business that I ran, we ran we had every sales channel. We had direct sales. We had OEM distributors. We had channel distributors. We sold into a 100 countries around the globe. So we couldn't have direct sales in all these countries. We were a 400 person company. And so we had to think about how do we go to market? What's the go to market strategy for a company in our industry?
Why this clip
Concrete example of go-to-market complexity with specific numbers (100 countries, 400 people, multiple channels). Shows the practical considerations for scaling sales operations that founders need to think through when presenting their GTM strategy.
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