You and I put a bunch of stuff on shelves of a retailer. We don't really learn who is buying it. Why are they buying it? When you're in a d to c setting or social selling setting through TikTok or Amazon, you end up actually learning. And so that you can rectify your product in a much faster pace.
“When you're in a d to c setting or social selling setting through TikTok or Amazon or whatever, you end up actually learning.”
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It's the same thing of, like, you and I put a bunch of stuff on shelves of a retailer. We don't really learn who is buying it. Why are they buying it? Right? When you're in a d to c setting or social selling setting through TikTok or Amazon or whatever, you end up actually learning. And so that you can rectify your product or kind of reiterate it or modify it however needed in a much faster pace. So those early days, I think you're right. Direct connection to the customer is absolutely key. And how impactful are those insights? I mean, if you take
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Clear comparison between traditional retail and D2C with actionable insight about customer feedback loops. The practical framework about learning and iteration speed is valuable for modern entrepreneurs.
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