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Why this VC ignored the AI hype to bet on overlooked consumer opportunities

Ankur Sethi on VC10X · VC10X - The Consumer AI Opportunity Nobody Is Chasing ft....

“getting aggressive around their investments, but consumer was largely ignored.”

3:14 / 3:36

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getting aggressive around their investments, but consumer was largely ignored. So my background has been consumer, high utility. You know, that is how I decided that, it seems like the right time to start making investments, in the consumer, behavior area. And that's how I landed up, launching Mineral Capital and making it a consumer first, deep tech

About this clip

Ankur Sethi explains his contrarian decision to launch Mineral Capital focused on consumer investments while other VCs were aggressively chasing other opportunities. He shares how his background in consumer and high utility led him to see an underserved market opportunity in consumer behavior and deep tech.

Why this clip

Shows a founder's contrarian investment thesis and the personal reasoning behind launching a fund in an overlooked market segment.

3:14 - 3:3622sfounder story
consumer-investingcontrarian-strategyfund-formation

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Ankur Sethi

1 appearance · 9 clips

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