The zero to one insight that changes everything for startups

This is where the challenge is and this is what the insight is. So zero to one is where you have, like just think of this as a this as a place where, you know, it's more of a research, phase. Right? And you're also trying to make sense in that research of, you know so just about designing that research in itself is more zero to one. Saying, hey. This is the problem. These are these are the possible solutions. Let me go and throw these solutions. So zero to one, somewhere you build an insight, and now you've started throwing these solutions in the market. Right? And once you start throwing these solutions, you start seeing this one to 10 phase transition starting to happen very organically.