So many customers reach out to us and say that they can finally enjoy ice cream again because of the a two dairy that we use, and they don't have digestion issues.

If we can't define it internally as a group, how are we supposed to expect shoppers to define it in their minds when they need to make decisions in seconds?

Exposes a fundamental flaw in the regenerative agriculture movement with sharp, quotable language. The contrast between internal confusion and consumer expectations creates a powerful moment of industry critique.