If we can't define it internally as a group, how are we supposed to expect shoppers to define it in their minds when they need to make decisions in seconds?

38:56 / 39:17

And, candidly, I think that's one of the biggest challenges and limitations of the regenerative movement really growing and gaining consumer traction is if we can't define it internally as a group, how are we supposed to expect shoppers to define it in their minds when they need to make decisions in in seconds?

Why this clip

Exposes a fundamental flaw in the regenerative agriculture movement with sharp, quotable language. The contrast between internal confusion and consumer expectations creates a powerful moment of industry critique.

38:56 - 39:1721sBold/Contrarian

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Alec Jaffe

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