Discover/The Pitch/#176 Your AI Website Sucks. PeachWeb is ...

We're the first ones to build a WebGL engine, and the possibilities are absolutely endless. With people's attention spans getting worse every day, I think this is the only way forward for the web to keep people's attention and to stay relevant.

The Pitch · #176 Your AI Website Sucks. PeachWeb is the Future

“And I think with people's attention spans getting worse every day, I think this is the only way forward for the web to keep people's attention and to stay relevant.”

15:36 / 16:16

we're the first ones to build a WebGL engine, and the possibilities are absolutely endless. And I think with people's attention spans getting worse every day, I think this is the only way forward for the web to keep people's attention and to stay relevant.

How do you think about personalization in terms of a customer journey? I I mean, that's the beauty of AI, is that you can get a more personalized journey.

Yeah. I think for ecommerce, like LVMH and Chanel, they all create web share websites as landing pages. And these websites are used more for campaigns. So, like, for, like, visual storytelling, and that's how where we started. So I think

Why this clip

Bold claim about being first-to-market combined with contrarian view on web evolution. Strong language ('absolutely endless', 'only way forward') and addresses a universal concern about attention spans.

15:36 - 16:1639sBold/Contrarian

LinkedIn X

What they said next

I was stuck with HTML. It's like designing inside a box. You're creating the same old flat, boring website. People would leave after seven seconds. In 2021, WebGL was the biggest update on the web since HTML.

3:56 - 28s · Consequences

More from this episode

The Pitch

founder story

How a baby lion in a shoe store inspired a web design empire

A founder explains how witnessing an unconventional marketing stunt with a baby lion in an Amsterdam shoe store shaped his philosophy about web design. He realized that websites should function like captivating storefronts that immerse and engage visitors, leading him to start his first agency at 19.

3:21 - 3:5634s

web-design marketing-strategy founder-origin

The Pitch

Business Mechanics

I knew this was the future of websites. This was my baby lion moment. But the one problem we faced was the build time. It took months to create a WebGL website and cost up to 6 figures to make. So we said, what if you could make a WebGL website in a minute?

Strong contrarian framing with specific cost data ($6 figures) and time metrics (months vs. minute). The callback to 'baby lion moment' creates narrative continuity while highlighting the core business opportunity.

4:33 - 5:1440s

The Pitch

Consequences

I was stuck with HTML. It's like designing inside a box. You're creating the same old flat, boring website. People would leave after seven seconds. In 2021, WebGL was the biggest update on the web since HTML.

Clear problem-solution narrative with specific data (seven seconds) and historical framing ('biggest update since HTML'). The frustration is relatable and the solution feels significant.

3:56 - 4:2528s

The Pitch

Bold/Contrarian

For websites, the bar is so low that when people get this, they're like, wow. I don't want to lose that feeling. I don't wanna lose this company.

Provocative take on industry standards ('bar is so low') with genuine emotion and vulnerability. The personal stakes ('don't wanna lose this company') add authenticity to the business insight.

21:28 - 22:0335s

The Pitch

Practical Framework

Every website kind of looks like everyone else's website. Enter 3D websites. You scroll and you end up entering this whole new world instead of just scrolling down a web page.

Clear problem identification with immediate solution positioning. The contrast between 'whole new world' vs 'just scrolling' creates compelling visual differentiation that's easy to understand.

0:37 - 1:1740s

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We're the first ones to build a WebGL engine, and the possibilities are absolutely endless. With people's attention spans getting worse every day, I think this is the only way forward for the web to keep people's attention and to stay relevant.

Transcript

Why this clip

More from this episode

How a baby lion in a shoe store inspired a web design empire

I knew this was the future of websites. This was my baby lion moment. But the one problem we faced was the build time. It took months to create a WebGL website and cost up to 6 figures to make. So we said, what if you could make a WebGL website in a minute?

I was stuck with HTML. It's like designing inside a box. You're creating the same old flat, boring website. People would leave after seven seconds. In 2021, WebGL was the biggest update on the web since HTML.

For websites, the bar is so low that when people get this, they're like, wow. I don't want to lose that feeling. I don't wanna lose this company.

Every website kind of looks like everyone else's website. Enter 3D websites. You scroll and you end up entering this whole new world instead of just scrolling down a web page.

From the blog