How a baby lion in a shoe store inspired a web design empire
“You could imagine everyone's reaction when they go into a shoe store and see a lion for the first time.”
There was a a baby lion, and you could play with it. You could imagine everyone's reaction when they go into a shoe store and see a lion for the first time. And he became talk of the town in Amsterdam and he sold a lot of shoes. And this was really inspiring from a design and marketing perspective. I applied this to web design. I saw every website as a storefront. It's a chance to really stand out, to captivate people, and immerse people into what you're doing. So I started my first web design agency when I was 19.
About this clip
A founder explains how witnessing an unconventional marketing stunt with a baby lion in an Amsterdam shoe store shaped his philosophy about web design. He realized that websites should function like captivating storefronts that immerse and engage visitors, leading him to start his first agency at 19.
Why this clip
This unusual origin story connects an unexpected real-world marketing moment to a digital business philosophy, making it both memorable and instructive.
What they said next
I knew this was the future of websites. This was my baby lion moment. But the one problem we faced was the build time. It took months to create a WebGL website and cost up to 6 figures to make. So we said, what if you could make a WebGL website in a minute?
4:33 - 40s · Business Mechanics
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