Investing in Africa's Digital Future, Lexi Novitske, GP @ Norrsken22

Riding UnicornsOct 1, 202543 min

Lexi Novitske from Norrsken22 delivers a reality check on African venture investing, arguing that Silicon Valley valuation metrics fundamentally don't apply to African markets despite impressive revenue growth. She makes the case that understanding market maturity and local context matters more than product sophistication, while revealing how cross-border fintech companies are driving consolidation through aggressive acquisitions across the continent.

Key takeaways

  • African startups with strong revenue growth still don't deserve 10-15x revenue multiples that US companies command due to different market fundamentals.
  • Cross-border payment companies like Wave and Tap Tap Send are aggressively acquiring in African markets to expand their regional footprint.
  • Market maturity should drive investment strategy more than product roadmap sophistication when evaluating African tech companies.
  • Africa's VC ecosystem has successfully created a pipeline of well-funded regional feeder funds that support growth-stage investing.
  • Strategic acquirers are emerging as viable exit options, with some companies exploring Saudi Arabia as an attractive listing destination.

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16:31· 32smarket insight

Why African startups don't deserve Silicon Valley valuations

So I think that's the biggest challenge is is really, educating them, especially if, you know, they're co investing with us on the appropriateness of of valuation just given where we

16:31 / 17:03

and taking those valuation metrics to layover on some of these Africa deals, which, you know, have incredible revenue growth. Top line is looking good, but maybe don't deserve the 10 to 15 x revenue multiples that they would put on US sort of companies. So I think that's the biggest challenge is is really, educating them, especially if, you know, they're co investing with us on the appropriateness of of valuation just given where we

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