When I got this nomination, my friends and family all congratulated me and then kind of furtively said, what is that? Public diplomacy addresses the relationship between the American government and foreign publics.

And when I got this nomination, my friends and family all congratulated me and then kind of furtively said, what is that?

1:15 / 1:52

And when I got this nomination, my friends and family all congratulated me and then kind of furtively said, what is that? Yeah. So diplomacy traditionally concerns the relationship between the American government and foreign governments. Two ambassadors shake hands, make a deal, solve a war. But public diplomacy is different. Public diplomacy addresses the relationship between the American government and foreign publics. And this has become a very important undersecretariat with the rise of the Internet and then during the Biden administration, especially, these mushrooming concerns about so called disinformation and what do we do

Why this clip

Relatable moment that makes diplomatic roles accessible through personal anecdote. The 'furtively said, what is that?' creates an everyman hook that draws viewers into learning about an obscure but important government role.

1:15 - 1:5237sQuick Fire

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