Many debt options are predatory. Sometimes doing equity super early in a depressed market can also feel that way. It's about a blended cost of capital. If you can get reasonable debt with genuine collateral, that makes sense.

Many are predatory. Right? But I think sometimes doing it in equity super early in a depressed market can also feel that way. Right? It's just about sort of a a blended cost of capital. Right? Right. I think it it's if you can get reasonable debt, maybe is a better way to put it. Right? Because you have some genuine collateral or reason to back it up. Right? If you have POs and you can get debt on the inventory that you know is gonna sell, that makes sense. Right? If you're if you're taking on, like, revenue based financing loans to go buy a bunch of d to c customers that'll perform unpredictably, that's when I start to have a problem with it. Right? I think that that when you're doing just, like, on the d to c thread, right, if you're if you're focused on when should you raise equity dollars for due to see is when you have something that's genuinely repeatable where you have and and d to c is all over the place and ebbs and flows every day. And we've seen most of our d to c brands transition to being kinda retail first.