The worst thing you want to do is invest in content production, performance marketing, anything without truly understanding who you're talking to, like quite literally.
“The worst thing you want to do is invest in content production, performance marketing, anything without truly understanding who you're talking to, like quite literally.”
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The worst thing you want to do is invest in content production, performance marketing, anything without truly understanding who you're talking to, like quite literally. So the first thing that I would do is this user research we're talking about to validate your buyer personas. And what I mean by validate is don't just make up out of thin air who you want your buyer personas to be.
Why this clip
Strong contrarian warning against a common startup mistake. The 'worst thing' framing creates urgency, and 'quite literally' adds emphasis. Addresses a widespread problem in early-stage B2B.
What they said next
We started adding value by anticipating objections. You're going to struggle to make a business case with your PM. You're going to struggle to get budget sign off. We understand your mindset. Here's templates and resources so that they could go to their CFO and handle those things.
23:38 - 37s · Practical Framework
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