You hire someone, say, from Oracle, and they're joining Snowflake, and no one knows who Snowflake is, but everyone knows who Oracle is, and they're not used to proving that our company is reputable.
“And they're used to dealing with, you know, maybe lack of a bit of chaos of the role and being open to wearing multiple hats.”
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And they're used to dealing with, you know, maybe lack of a bit of chaos of the role and being open to wearing multiple hats. That's a really common mistake that I even saw in in our early days where, you know, you hire someone, say, from Oracle, and they're joining Snowflake, and no one knows who Snowflake is, but everyone knows who Oracle is, and they're not used to proving that our company is reputable.
Why this clip
Specific example (Oracle vs Snowflake) illustrating a common startup hiring mistake. The brand recognition asymmetry is a concrete, actionable insight that many founders can relate to when making their first sales hires.
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I was our IT person in Europe. It's the only job that I wanted to get fired from. I was the worst IT person, and people would join and not know that I was in sales... Ryan doesn't actually do IT. He's just the only person in Europe who actually knows how to set up this laptop.
6:41 - 21s · Origin Story
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