Discover/AcquiredAcquired/10 Years of Acquired (with Michael Lewis...

Nintendo was gonna be a big hit - incredible history, incredible company, durable over 100+ years through so many iterations. People love it. But it underperformed our benchmark.

Michael Lewis on AcquiredAcquired · 10 Years of Acquired (with Michael Lewis)

“We thought Nintendo was gonna be a big such a great it's an incredible history, incredible story, incredible company, and of one company, durable over a 100 plus, has been through so many iterations.”

1:38:09 / 1:38:24

Nintendo. We thought Nintendo was gonna be a big such a great it's an incredible history, incredible story, incredible company, and of one company, durable over a 100 plus, has been through so many iterations. People love it.

Why this clip

Counterintuitive lesson about content - quality doesn't always equal performance. The Nintendo example is relatable and specific. Shows the gap between creator excitement and audience response.

1:38:09 - 1:38:2415sConsequences

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Michael Lewis

1 appearance · 2 clips

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AcquiredAcquired · Michael Lewis

Origin Story

Nintendo started as a Yakuza company. Gambling was illegal in Japan, so they made hanafuda cards, and the yakuza was the main customer.

Shocking origin story that completely reframes how people think about Nintendo. The progression from yakuza cards to gaming giant is counterintuitive and memorable. High shareability due to the surprise factor.

1:39:00 - 1:39:2727s

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