We would be like, well, wait. We added one lavender drop and it got better. But what if the right answer is actually half of a lavender drop? Let's try that. And so we'd run it all back and see if it was better or worse, it's almost like an eye exam.

That was kind of how we approached it, and we we stayed in the lab, and we would work on flavors until we got them right in almost to, like, a comical degree.

39:02 / 39:21

That was kind of how we approached it, and we we stayed in the lab, and we would work on flavors until we got them right in almost to, like, a comical degree. Like, we would be like, well, wait. We added one lavender drop and it got better. But what if the right answer is actually half of a lavender drop? Let's try that. And so we'd run it all back and see if it was better or worse, better or it's almost like an eye exam.

Why this clip

Vivid behind-the-scenes look at obsessive product development with the memorable 'eye exam' analogy. Shows the level of detail that separates great products from good ones.

39:02 - 39:2120sBusiness Mechanics

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