You can spend ages optimizing photos and descriptions, but if people aren't in the market for a house, it doesn't fucking matter.

What should I know about them? How should I prioritize them? And like, I turned it down to the most basic example I could. I'm trying to sell my house as I just referenced and maybe you'll get an outtaker of this particular podcast. But I was like, you can spend absolutely ages like optimizing for photos and by god I have. And the description of the of the web of the of the house on on the on Rightmove that we have in The UK or Zoopla or whatever. They're like, if the people hitting that link or looking at the photos like aren't in the market for a house like it doesn't it doesn't fucking matter to be honest with you. So you can deliver the most personalized like AI driven like message generative in the world but like you actually need to deliver the single most qualified in market company you can as possible. That's the thing that delivers the step stage difference in outcome. The other stuff's optimization in in my head. Still important. But yeah.