Don't ignore customers that knock on your door. But just the fact that one customer is knocking on your door still doesn't mean that it's an attractive opportunity.
“But on the other hand, just the fact that one customer is knocking on your door still doesn't mean that it's an attractive opportunity.”
Like, don't ignore customers that knock on your door. But on the other hand, just the fact that one customer is knocking on your door still doesn't mean that it's an attractive opportunity. My point is, if customers are knocking on your door, that's fabulous, that's great. Just make the right research to figure out if it is an attractive opportunity. Try to make it an informed decision, one that is based on a complete set of consideration because it's a critical decision to make. And many times also we see intuition here playing a big role or just my opinion versus your opinion, and that's also problematic. Don't base this just on intuition.
Why this clip
Addresses a common startup mistake with balanced wisdom. The practical advice about customer validation vs. market attractiveness is immediately applicable and challenges naive customer-first thinking.
What they said next
Three factors that shape market potential: First, is there really a compelling reason to buy? Second, is the market big enough? Third, is it worthwhile from a business perspective to climb this mountain?
32:25 - 41s · Practical Framework
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