The single most powerful thing VCs can do for women founders isn't marketing
“Like, all that other stuff's nice.”
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Just double clicking. Are you saying that the absolute best and most powerful thing any firm can do to try and resolve the lack of women founded businesses in their in their top of funnel deal flow is not marketing initiatives, not messaging, not putting women on their website, but rather it is actually starting to hire women into their teams because this is the single handed most important thing. A 100%.
Like, all that other stuff's nice. I was saying don't do it, but the the the single biggest change that you can make as investors that isn't just signalling,
About this clip
Debbie Wosskow argues that hiring women into VC teams is far more impactful than marketing initiatives for increasing women-founded businesses in deal flow. She emphasizes this is about making real change rather than just signaling, suggesting that diverse investment teams naturally lead to more diverse portfolio companies.
Why this clip
This challenges conventional wisdom by arguing that internal team composition trumps external marketing efforts for solving diversity in startup investing.
What they said next
Female investors are twice as likely to back female entrepreneurs
4:03 - 29s · market insight
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