We are sixteen, seventeen years post the iPhone moment. The expectations of software have dramatically risen. You have to have a really snappy, buttery user experience.

I think in this era of software, the market has matured to such a point that end users demand. They expect a really great user experience. I mean, we are, what, sixteen, seventeen years post the iPhone moment. We're probably twenty years into the SaaS and cloud transition. You know, the expectations of of software have dramatically risen since certainly since, you know, I was first installing software on my desktop machine back at home. You have to have a really snappy, buttery user experience. You have to get very fast time to value.